Welcome to my corner of the web.

Scott Mathson photo

Hey, I'm Scott Mathson. I'm a Maker into Web Strategy, Marketing & SEO, Web Development, & Entrepreneurship.

I've been creating, marketing, and growing brands, their products, and teams for more than a decade. I've worked on large-scale software products, eCommerce brands, and with small and local businesses, alike.

My wife and I happily call western Montana home where I work from remotely. This is my personal site and blog, a collection of articles, personal musings, and digital journaling, alongside my portfolio of work.

Learn more on my about page.

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From the blog

Simpol Theme is a minimal, clean website theme made for Jekyll + Github Pages. Beyond the physically-represented inspirations, I feel that Simpol’s simplicity and minimal design evoke a sense of calm, of organization, and of clarity. I’m constantly inspired, not only by “things”, but more importantly by feelings and emotions.

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Featured in

Oct. 2019Alexa Internet featured my insights in regards to UX and external, outbound links in content in an article on the Alexa Blog. By Director of Marketing Kim Kosaka.

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Sept. 2019HubSpot interviewed and featured my advice in regards to content syndication and SEO in an article published on their Blog, written by Senior Content Strategist Irina Nica.

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Sept. 2019We Work Remotely interviewed and featured me in their remote worker interview blog series. Series highlights remote worker's schedules, office setups, tips and advice, and more.

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July 2019 — VP of SEO & Content at G2, Kevin Indig, published an interview featuring some of the strategies for organic growth that I've been focusing on at Auth0. Interview covers content marketing, SEO, and web development in general, alongside link building, globalization of auth0.com, and more. Read on Auth0's Blog or in Kevin's Tech Bound newsletter.

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Working on

Currently - Senior Web Strategy Manager at Netlify a web hosting CDN, CI/CD, and developer workflow SaaS. Founder and Consultant at Mathson Design Co. a full-service web and product studio.

Formerly - Senior Web Strategy & SEO Manager at Auth0. Web Designer, Developer, & Project Manager at onXmaps. Web, Marketing, and Project Manager at Think Entrepreneurship, LLC, and more.

View my portfolio

I'm the solo founder and developer of Plink. Plink makes smart podcast links that detects user-agents and deep link listeners to the right apps for their device. Trusted and used by customers like CBS Sports, Bloomberg, McKinsey & Co., SAP, UNICEF, and thousands of other podcasters, networks, and media companies.

Plink is processing 4.0M monthly requests (as of 04/2020).

Check out Plink

Love where you live

Holland Lake, MT | Photo by: Scott Mathson

Holland Lake, MT — June 2017

Articles, musings, and digital journaling. Read

Professional portfolio and technical skills/experience. Learn

What I'm up to right now. Inspired by Derek Sivers. Now