Hey, I’m Scott Mathson. Fellow maker, small business owner, and entrepreneur.
For the past decade-plus, I’ve been building, marketing, and growing businesses, and their products, content, and presence. From my Mathson Design Co. consulting, to in-house roles at enterprise tech companies, to working one-on-one with fellow creatives and small businesses, I thrive on variety as well as breadth and depth in specific areas.
Western Montana is home, where I happily work remotely and enjoy time outdoors. This is my personal site and blog - a collection of articles, songs, musings, and journaling, as well as a portfolio of my work.
Simpol Theme is a minimal, clean website theme made for Jekyll + Github Pages. Beyond the physically-represented inspirations, I feel that Simpol’s simplicity and minimal design evoke a sense of calm, of organization, and of clarity. I’m constantly inspired, not only by “things”, but more importantly by feelings and emotions.
My recent exploration into AI content generation got me featured on Jasper’s site! 🤩
Amplitude’s case study about the AI generated, human edited Glossary is LIVE.
Glossary project’s stats:
- 15,000 words across 20 pages
- 88% reduction in cost to produce
- page 1 organic search results in weeks
Sept. 2019 — HubSpot interviewed and featured my advice in regards to content syndication and SEO in an article published on their Blog, written by Senior Content Strategist Irina Nica.
Sept. 2019 — We Work Remotely interviewed and featured me in their remote worker interview blog series. Series highlights remote worker's schedules, office setups, tips and advice, and more.
#SEO takes time. Website growth is never overnight 🌃. In this interview Auth0's SEO Manager, @scottmathson, shares strategies for organic growth that we are focusing on.
July 2019 — VP of SEO & Content at G2, Kevin Indig, published an interview featuring some of the strategies for organic growth that I've been focusing on at Auth0. Interview covers content marketing, SEO, and web development in general, alongside link building, globalization of auth0.com, and more. Read on Auth0's Blog or in Kevin's Tech Bound newsletter.
Currently - Founder/Owner, Consultant at Mathson Design Co. a full-service web, content strategy, and SEO studio helping clients around the world; and serving as my business holding company and dba for other ventures.
Formerly - Senior Growth Marketing & SEO Manager at Amplitude. Head of Content Marketing at Algolia. Senior Web & Content Strategy Manager at Netlify. Senior Web Strategy & SEO Manager at Auth0. Web Experience Lead - Brand & Development at onXmaps, and more. View portfolio.
"Scott is the person to talk to about all things technical marketing. He's an exceptional marketer, a developer, and an entrepreneur. I lean on his advice anytime I come across technical challenges in my own marketing work. I'm very grateful to have gotten to know him over the last few years." — Jimmy Daly, CEO @ Superpath (formerly VP, Growth @ Animalz) - from LinkedIn
I'm the solo founder of Plink. Plink makes smart podcast links that deep link listeners to the right podcast apps/landing pages for their device. Trusted and used by customers like CBS Sports, Bloomberg, Channel 4, McKinsey & Co., SAP, Kinda Funny, and thousands of other podcasters, networks, and media companies.
Plink is processing 8.4M monthly requests (as of 05/2022).