2011 - Present — Montana + Remote
Mathson Design Co. (Mathson Design, LLC) is a Missoula, MT based full-service web and product studio. Focusing on consulting and contracting for a variety of clients, helping with web development, SEO, content strategy, growth, digital marketing, media, auditing, training and more. MDC also owns/operates its own products...
2023 — Distributed, remote work
Formed Amplitude's SEO and organic acquisition programs. Led technical initiatives (site-wide Schema markup, /sitemap.xml and /robots.txt migration, etc.) and non-technical content strategy development. Brought on multiple vendors and tools to increase content output aligned with the focused keyword strategy developed. As well as ideated and launched a 20,000 word (25 page) glossary (page 1 organic search results within weeks), 20+ page long-form content hub, and countless SEO blog posts.
"As Head of Content at Algolia, Scott provides a clear content roadmap, reacts quickly, and has a great eye for detail. He creates a positive and autonomous environment and leaves space for the creative process. He knows that less (management) is better. Under his leadership, my productivity and the quality of my content has always gone beyond expectations." — Peter Villani, Sr. Technical & Business Writer @ Algolia (former direct report) - from LinkedIn
2021 - 2022 — Distributed, remote work
Overseeing this organization’s global content programs, team, and vendors. Initially reporting into and closely partnering with CMO, my team focused on raising brand awareness through thought leadership content, as well as driving new user growth via top of funnel SEO content programs and developer-centric programs.
"Scott is the person to talk to about all things technical marketing. He's an exceptional marketer, a developer, and an entrepreneur. I lean on his advice anytime I come across technical challenges in my own marketing work. I'm very grateful to have gotten to know him over the last few years." — Jimmy Daly, CEO @ Superpath (formerly VP, Growth @ Animalz) - from LinkedIn
2019 - 2021 — Distributed, remote work
Netlify offers developer-centric hosting, CDN, and serverless backend service for web applications and static websites. I led web and content programs - growing awareness, authority, and driving signups through strategies that showcase their product and know-how in the ecosystem. I owned SEO, experimentation, and overall visitor growth - A/B and CRO testing, monitoring, directories, and other functions related to top of funnel growth...
"Scott's focus and ability to get to the heart of a problem quickly is refreshing when the pressure is on. If you are looking for someone to bring value to your team or organization, you can’t go wrong with someone incredible like Scott!" — Jim Morrison, Sr. Community Manager @ Auth0 - from LinkedIn
2018 - 2019 — Distributed, remote work
Auth0 provides a universal authentication platform. My role as Senior Web Strategy & Global SEO Manager evolved over my time there, with my reporting directly to the VP of Marketing as a critical member of the Growth, GTM, and broader Marketing Team for the latter part of my time with them. I ensured that the tens of thousands of pages that tell the brand's story, provide technical documentation, showcase the product's features, and...
"Scott's knowledge of web strategy and SEO is remarkable - he can always find the best way to optimize and position websites and individual pages to bring in maximum, qualified traffic. His day-to-day attitude shows a constant passion for driving improvement, and his understanding of the web means his passion turns into results. 10/10 would recommend." — Zach Walchuk, Partner Engineer @ Clever Inc. (formerly @ Auth0) - from LinkedIn
2016 - 2018 — Missoula, MT + Remote
Web Experience Lead & Manager for onXmaps, an outdoor public lands mapping app startup. Projects include: product and brand marketing campaigns, website optimization, performance marketing, media buys, brand redesign and multi-site migration, website design and front-end development, and generally overseeing a variety of web, email, and eCommerce projects. I led development, iteration, and testing of all onX marketing emails as well as worked with product and support teams on transactional emails, onboarding flows...
"I've known Scott for quite a while, and if there is one word I could use to describe him, it's dedication. No matter what he puts his mind to, Scott seems to always excel in whatever avenue he pursues. Whether that is progressive web design, recording music or making cool woodworking products, Scott will go above and beyond your expectations. Definitely recommend working with Scott, or just talking with the guy if you ever get the chance." — Jordan Purinton, Software Eng. II @ The Walt Disney Company - from LinkedIn
2015 - 2016 — Bozeman, MT + Remote
Pete Sveen is a content creator and releases under the name DIY Pete. A true Passion Economy success story providing in-depth video tutorials, blog articles, project plans, and so much more for DIYers (do-it-yourselfers). Think Entrepreneurship, the parent company, ran a niche eCommerce store, multiple blogs, a podcast, and hosted events for entrepreneurs...
"I have been following Scott's journey for some years, and have been incredibly impressed by his technical marketing acumen and entrepreneurial spirit. The two combined are an unbeatable combination." — Mario Schulzke, CMO @ Pathlabs | CEO @ IdeaMensch (formerly Marketing Professor @ UM)
2012 - 2013 — Missoula, MT
2008 - 2013 — Montana + Remote
2009 - 2013 — Montana
"Scott is a hard worker and someone who is dedicated to setting goals and obtaining them. Scott is knowledgeable of content creation, content management, SEO, and online marketing. Scott played an active role in making sure tasks and big projects were done effectively and efficiently. Scott is also a very personable, reliable, family oriented, and great all around person." — Pete Sveen, Owner @ Think Entrepreneurship - from LinkedIn
A few projects designed, developed, and maintained by myself:
Plink makes smart podcast links that detects user-agents and send listeners to the right place for their device. Trusted and used by customers like CBS Sports, Bloomberg, SAP, Kinda Funny, and thousands of other podcasters, networks, and media companies. Plink processes over 8.4M monthly requests.
Makerviews - interviews and advice from a variety of makers and creative individuals.
Simpol Theme - An open source Jekyll website theme.
+ More