Web, Marketing, and Project Manager at DIY Pete

Web Design + Development • Marketing • Strategizing • Go-to-market'ing • Producing

Marketer, Designer, Director, Producer: Scott Mathson


Managed digital efforts for niche content creator Pete Sveen, DIY Pete. Oversaw website, marketing, media, SEO, B2B sponsor relationships, social media, blog content, advertising, and email marketing for the Think Entrepreneurship, LLC brands, products, and communities (DIY Pete, Signs of The Mountains*, and Think Entrepreneurship. *SOTM business has since been acquired).

  • Coordinated a complete website redesign, overhauling WordPress and Shopify development, with a focus on optimizing content for continued, organic growth through blog content re-work at diypete.com and every sister company/web property.

  • Direct result of marketing and optimization projects led to consistent diypete.com unique visitor and pageview increases and YouTube subscription growth, month after month. Alongside doubling website and blog traffic year over year, all organically.

  • Developed, produced, and optimized a content marketing machine - video content, blog articles and tutorials, downloadable plans, and other information product content, transcriptions, and more.

  • Designed a consistent set of imagery, media, and creative assets and templates for the video, blog, email, social, eCommerce and membership products, and all other releases and campaigns.

  • Directed, edited, produced, and released video and other visual-based content on a consistent, weekly schedule in 2015 and 2016. Grew the audience to near 6-figure YouTube subscribers, multiple-million video and supplemental content views, and tens of thousands of email subscribers.

  • Collaborated and coordinated projects directly with the Founder. 50% remote work.

Large, milestone projects

Launch of the Signs of the Mountains Website (product launch, Q2 2015)
Changes made, as SOTM business has since sold/been acquired

Launch of DIY Pete Website (product launch, Q3 2015)

Consistent launch of Weekly Content (content launch, 2015 - 2016)

Doubling website visitors, organically (strategy, 2015 - 2016)

As manager of multiple efforts, I found it imperative to make some technical changes, incorporate best practices, and implement various search engine optimization strategies. The results in the website's organic traffic growth speaks for itself.

Did I spend as much time on SEO as I’d like? No. Time, budget, and ultimately business strategy and allocation of my time spent, didn’t allow for extensive SEO work. The focus was on creating and marketing the content, and the site's redesign.

Technologies, Tools, and Languages

  • Full-stack, all-around marketing development
  • WordPress, BigCommerce, Gumroad, PHP
  • Photoshop, Final Cut Pro, Google SketchUp, and Illustrator
  • Google Analytics, Adsense, AWeber, MailChimp, Basecamp, and more

Just for fun: Where's Scott?

I thouroughly enjoyed filming, editing, producing, and marketing the content we put out under the DIY Projects with Pete brand. Sometimes I got in on the action in front of the camera, too. You can click into some of these videos to see my brief cameos.

I appear throughout this Wood TV Console video, helping Pete build, film, edit, and produce this content.

"Scott is a hard worker and someone who is dedicated to setting goals and obtaining them. Scott is knowledgeable of content creation, content management, SEO, and online marketing. Scott played an active roll in making sure tasks and big projects were done effectively and efficiently. He is proficient in video editing, filming, and Youtube video creation. Scott is also a very personable, reliable, family oriented, and great all around person." - Pete Sveen - Recommendation from LinkedIn

Pete is a great person and we developed a great relationship, a friendship, and are staying in touch and consistently helping each other out, promoting each other's work. Into woodworking? Check out his tutorials and content!