Web, Media, & Marketing Manager at DIY Pete

Web Design + Development • Marketing • Strategizing • Filming • Producing

Designer, Director, Maker, Producer: Scott Mathson


Managed, developed, and produced the website, media, marketing, advertising, B2B sponsorships, social media, content, and email marketing efforts for the Think Entrepreneurship brands and communities (DIY Pete, Signs of The Mountains, and Think Entrepreneurship - SOTM business has since sold/been acquired).

  • Coordinated complete website redesign and overhaul, design and development, and SEO and content re-work of diypete.com and signsofthemountains.com.

  • Direct result of projects led to boosted diypete.com site visitors from 70,000/month to over 150,000 and counting/month, all organically.

  • Filmed/shot, edited, directed, and distributed professional video media (videos to YouTube and to sponsors sites, photos to blog, downloadable plans, and newsletters).

  • Directed, edited, and produced videos on a consistent schedule in 2015 and 2016. Grew an audience of over 50,000 and counting YouTube subscribers, 3 million views, and 10,000+ email subscribers.

  • Communicated and collaborated directly with the Founder, daily.

  • Remote work and self-started multiple projects when he traveled.

Large, milestone projects

Launch of the Signs of the Mountains Website (product launch, Q2 2015)
Changes made, as SOTM business has since sold/been acquired

Launch of DIY Pete Website (product launch, Q3 2015)

Consistent launch of Weekly Content (content launch, 2015 - 2016)

Doubling website visitors, organically (strategy, 2015 - 2016)

As manager of multiple efforts, I found it imperative to make some technical changes, incorporate best practices, and implement various search engine optimization strategies. The results in the website's organic traffic growth speaks for itself.

Did I spend as much time on SEO as I’d like? No. Time, budget, and ultimately business strategy and allocation of my time spent, didn’t allow for extensive SEO work. The focus was on creating and marketing the content, and the site's redesign.

DIY Pete YoY look at Analytics

Technologies, Tools, and Languages

  • Full-stack, all-around marketing development
  • WordPress, BigCommerce, Gumroad, PHP
  • Photoshop, Final Cut Pro, Google SketchUp, and Illustrator
  • Google Analytics, Adsense, AWeber, MailChimp, and more

Just for fun: Where's Scott?

I deeply enjoyed filming, editing, producing, and marketing the content we put out under the DIY Projects with Pete brand. Sometimes I got in on the action in front of the camera, too. You can click into some of these videos to see my brief "cameos". Cheers!

I appear throughout this Wood TV Console video, helping Pete build, film, edit, and produce this content. For the majority of tutorials, I made accompanying Google SketchUp plans as well.

"Scott is a hard worker and someone who is dedicated to setting goals and obtaining them. Scott is knowledgeable of content creation, content management, SEO, and online marketing. Scott played an active roll in making sure tasks and big projects were done effectively and efficiently. He is proficient in video editing, filming, and Youtube video creation. Scott is also a very personable, reliable, family oriented, and great all around person." - Pete Sveen

Pete is a great guy and we've developed a great personal relationship, staying in touch and consistently helping each other out. Into woodworking? Check out the tutorials and content!